Microsoft backs Latvian fitness-tech startup FitRadar with $150,000 support package

Riga-based fitness-tech startup FitRadar has secured expanded support through Microsoft for Startups, including $150,000 in Azure credits valid through May 2028.

The support will enable the company to further develop its platform, scale cloud infrastructure, and prepare for broader expansion across European markets.

Founded in Latvia, FitRadar is building a digital platform designed to connect sports enthusiasts, trainers, and event organizers through one digital platform. 

The app allows users to discover nearby sports activities, create their own events, build communities around shared interests, and participate in offline training sessions and fitness experiences.

Today, the platform supports more than 55 sports and fitness categories and is available on both iOS and Android.

The newly awarded Microsoft support package represents a significant milestone for the company as it moves from product validation toward international growth.

"Our goal is to make discovering sports activities as easy as booking a ride or reserving a table online,," said Andris Žiganovs, co-founder of FitRadar. Microsoft's support gives us the infrastructure needed to scale that vision across Europe."

Over the next two years, FitRadar plans to introduce a referral growth system, expand its network of local ambassadors, improve cross-platform event sharing capabilities, and launch AI-powered recommendation features designed to help users discover the most relevant sports activities based on their interests and goals.

The company is also continuing discussions with potential investors as it prepares for its next stage of growth.

While FitRadar's primary focus remains Europe, the platform has already attracted users beyond Latvia, including Germany, Lithuania, Estonia, the United Kingdom, and the United States.

According to the company, hundreds of sports events have already been created through the platform, reflecting growing demand for digital tools that help people find training partners, join local sports communities, and participate in real-world activities.

As the sports and wellness technology sector continues to expand globally, FitRadar aims to position itself as a platform that makes discovering and joining sports activities as simple as booking a ride or reserving a table online.

About FitRadar

FitRadar is a Latvia-based fitness-tech startup that helps people discover sports activities, connect with trainers and like-minded athletes, and build local sports communities. The platform currently supports more than 55 sports categories and is available on iOS and Android.