C&C opened the largest Apple Premium Partner showroom in the Baltics at Ülemiste

C&C, formerly known as iDeal, has reopened the largest Apple Premium Partner concept showroom in the Baltics at Ülemiste Centre. Alongside the opening, the international C&C brand was launched, bringing together all former iDeal and Valge Klaar showrooms and online stores under one name.

“As an Apple Premium Partner, our goal is to provide a complete Apple experience to both private and business customers — including personalized solutions, device maintenance and after-sales service, IT support, and enterprise-level Apple solutions. Thanks to our merger with C&C, we can now offer this with even greater expertise, international experience, and resources,” said Antti Adur, CEO of C&C EE OÜ. 

The Ülemiste showroom has been transformed into a flagship Apple Premium Partner location

“If you represent the number one brand in the world, you also have a moral obligation to be present in the best shopping centre in the Baltics. This is not just a figure of speech – each country can only have one flagship Apple Premium Partner showroom, and Ülemiste is the second centre in the Baltics after Vilnius to be granted this status. It’s a major recognition for both us and Ülemiste Centre itself, as such high showroom standards can only be met if the entire shopping centre operates at the highest level,” Adur added.

“The rebranded and expanded former iDeal under the C&C brand shows that the concepts presented at Ülemiste offer visitors more than just shopping – they deliver a complete experience,” said Ülemiste Centre director Guido Pärnits. “Our goal is to be a destination where a high-quality selection, meaningful entertainment, and an inspiring environment create an experience that makes people want to come and come back. Here, strong brands can grow, and visitors can find more than just retail.” 

C&C is one of the largest Apple Premium Partner distributors in Europe. Founded in Italy, it now operates in eight countries: Italy, France, Finland, Sweden, Denmark, Latvia, Lithuania, and Estonia. The C&C network includes 130 showrooms and over 1300 employees dedicated to offering Apple products and services to private and business clients, as well as to educational institutions.